Pearson BTEC Higher National Diploma (HND) in Business (Marketing) with embedded level 4 HNC award

Level 5
240 credits
21 hours per week
HND Business Marketing
HND Business


Mont Rose College of Management and Sciences offers an HND in Business (Marketing). This course is approved by BTEC Edexcel. Pearson BTEC Higher National qualifications are designed to prepare learners for their employment in a specific industry.

Level of Course HND in Business Marketing is a Level 5 qualification (equivalent to the second year of a UK Bachelor's Degree). There is an embedded Level 4 exit qualification, the HNC.
Number of Credit Hours Upon successful completion of the course the student will have completed at least 15 units and 240 + credits. On completion of HNC the student will have completed at least 8 units and 120 + credits.
Study Mode Full-Time
BTEC Higher National Certificate (1 Year) The HNC is a Level 4 qualification delivered over one year. The HNC is an embedded component of the HND in Business (Marketing). However, it can be taken as a stand- alone qualification. If a student opts to take the HNC they would be eligible for a Higher National Certificate after successful completion of a minimum of 8 modules.
BTEC Higher National Diploma (2 Years) The HND in Business Marketing is a Level 5 qualification delivered over two years, the first year at Level 4 and the second year at Level 5. If a student opts to take the HND in Business, they would be eligible for a Higher National Diploma after successful completion of a minimum of 15 modules.
Attendance Full-time students are required to attend 21 hours per week in term time.
Workload Total Qualification Time (TQT) is an estimate of the total amount of time required for a student to achieve and demonstrate the achievement of the level of attainment necessary for the award of a qualification. Each 15 credit module approximates to a TQT of 150 hours and 60 hours of Guided Learning. Mont Rose College recommends an average of 8-10 hours of home study per week for this programme.
Exemptions No exemptions are allowed for this programme.


After completing the course the student will be able to:

  • Demonstrate knowledge and understanding of organisations, the external environment in which they operate, how they are managed and a thorough understanding of the interdisciplinary nature of the business field.
  • Conduct research
  • Demonstrate cognitive skills of critical thinking, ability to solve structured and unstructured business problems.
  • Communicate both orally and in writing, effectively and appropriately.
  • Read and use literature on business accounting with a good, critical understanding.
  • Be able to think independently and solve problems in accounting, auditing and taxation.
  • Apply subject knowledge and understanding to address familiar and unfamiliar problems.
  • Recognise and be able to discuss the moral and ethical issues in accountancy.
  • Appreciate the need for ethical standards and professional codes of conduct in accounting.
  • Have the capacity to give a clear and accurate account of a subject, assemble arguments in a logical way and engage in debate and dialogue both with specialists and non-specialists.
  • Be able to appreciate the interdisciplinary nature of business.
  • Have a degree of specialisation in accountancy through the optional modules.


    The award is made up of 15 units:

    Mandatory core units are:

    • Business and the Business Environment.
    • Marketing Essentials.
    • Human Resource Management.
    • Management & Operations.
    • Management Accounting.
    • Managing a Successful Business Project.
    • Research Project.
    • Organisational Behaviour.

    Specialist Units Marketing Pathway

    • Product and Service Development.
    • Integrated Marketing Communication.
    • Digital Marketing.

    General Units

    • Entrepreneurship and Small Business Management.
    • Innovation and Commercialisation.
    • Business Strategy.
    • Sales Management.

    Learners must achieve a minimum of 240 credits to be awarded Level 5 HND.

    The teaching and learning strategy for HND in Business Marketing is explicitly designed to contribute to the achievement of intended learning outcomes which are clearly expressed at programme and module level.

    The general approach to enabling the learning process for most modules involves:

    • Lectures.
    • Tutorials.
    • Case studies.
    • Class discussions.
    • Presentations.

    Due to the wide variety of modules included in this programme, there may be different approaches adopted that are appropriate for a particular module. At the start of each module tutors will provide a scheme of work which details the module structure, assessment and learning and teaching approaches to be adopted.

    The College has developed a Virtual Learning Environment, Moodle, through which students can access lecture notes and engage with staff and other Business Marketing students.

    Activities which can contribute to the Total Qualification Time include:

    • Classroom-based learning, supervised by a tutor.
    • Work-based learning, supervised by a tutor.
    • Live webinar or telephone tutorial with a tutor in real time.
    • E-learning, supervised by a tutor in real time.
    • All forms of assessment which take place under the immediate guidance or supervision of a tutor.
    • Independent and unsupervised research/learning.
    • Unsupervised compilation of a portfolio of work experience.
    • Unsupervised e-learning.
    • Unsupervised e-assessment.
    • Unsupervised coursework.
    • Watching a pre-recorded podcast or webinar.
    • Unsupervised work-based learning.


    Student achievement in assessment in all units is graded as ‘Pass’ ‘Merit’ or ‘Distinction’. The assessments are based on assignments, presentations, case studies and role plays. The student’s work is assessed internally by the College. An External Verifier checks procedures and results.

    Subject Benchmark Statement:

    General Business and Management 2015, available at:


    Mont Rose College recruits students with good achievement from all educational backgrounds. Proven previous exam results are the main criteria for admission to Mont Rose College. International (Tier 4) students also need to show English language competence in order to secure admission.

    The following criteria must be met in order to secure admission to Mont Rose College. Academic (at least one of the following)

    • A Level pass or equivalent.
    • A BTEC Level 3 qualification HND in Business.
    • Other related Level 3 qualifications.
    • An Access to Higher Education Certificate awarded by an approved Further Education institution.
    • Related work experience (two years or more of relevant full-time work experience). Mature applicants may present a more varied profile of achievement that is likely to include extensive work experience (paid and / or unpaid) and / or achievement of a range of professional qualifications in their work sector.

    English Language

    For students from non-English speaking countries as defined by the regulators IELTS 6.0 or CEFR (The Common European Framework of Reference) B2 level and above in reading, writing, listening and speaking is required.

    Restrictions on Learner Entry

    The Edexcel BTEC Higher National qualifications are accredited on the Qualification and Credit Framework (QCF) for learners aged 18 years and over.

    Start Date

    New intakes in January, April and September.

    Total Course Duration

    2 years


    The Pearson BTEC Level 5 HND in Business (Marketing) offers a progression route for learners to be employed in the marketing, accounting, advertising and sales industries. The Edexcel BTEC Level 5 HND in Business (Marketing) is particularly useful for learners who wish to progress to a Bachelors Degree.


    The tuition fee is 6,165 per annum. Students on this course may be fully funded by the Student Loan Company. This facility is only available to UK and EU students. For more information, please contact the admissions team or T: +44 20 8556 5009.

    For more information, terms and conditions, please visit the Student Finance website at:

    Maintenance Loan

    Subject to household income, a Maintenance Loan is also available to help with students’ living costs for full-time UK and EU students. Further information is available at

    Awarding Body Registration Fee:

    The Pearson fee for HND registration is paid by the College on behalf of students.


    Please download the application form from Complete and return it to Mont Rose College with relevant qualification documents, one suitable reference and a copy of your passport via email and attached scanned document copies to or, by post to:

    Mont Rose College of Management and Sciences

    Shakespeare House Campus,
    267 Cranbrook Road

    Ilford, Greater London
    IG1 4TG.

    Admission Office: Mont Rose College, Shakespeare House Campus, Ilford.