What is a Marketing Degree?
In ‘s in this fast and constantly changing world, everybody dreams of a stable career. When it comes to choosing a course most students opt for a Marketing Degree, available as both, BA (Bachelor of Arts) as well as BS (Bachelor of Science). It allows a graduate to step into the creative, fast-paced business of promoting, developing and selling the items to the perfect customer.
It is not easy to set up a business, and when it comes to its success, marketing plays a vital role. Thus, we can say that marketing and business go hand-in-hand. Marketing is a process of communicating the value of the goods and services offered by a company to their potential customer.
To pursue a career in marketing at either undergraduate or postgraduate degree, it is good consider one’s ability for the time and financial commitment. In the marketing department, there are many courses available, al levels such as an HND, Associate’s Degree, Bachelor’s Degree, Master’s Degree, etc.
Availability of Different Courses in Marketing Degree?
The Associate’s Degree in marketing is the general level that allow you to start your career at an entry-level, and become a media assistant or a marketing office assistant. An Associate Degree course is available both, in traditional business school as well as online. It covers areas such as digital marketing, marketing and sales, advertising and marketing and fashion marketing. It is always better to have at least a Bachelor’s Degree to competitively enter into the real world of marketing.
Generally, the student who earns a Bachelor Degree in Marketing usually knows that understanding of marketing works well when there is an understanding of the relationship between the customer and the agency. The BA degree in Marketing consists of the studies of core marketing principles, business marketing communication and general business overview.
As said above, these marketing degrees are also available in the Bachelor of Science course in Business with a main focus on marketing. Let’s have a look at some of the covered core courses:
- Managerial Communication: This course provides written, technical and oral communication through instructions in organisation that can be used in modern business.
- Macroeconomics: In this course students will have a case study to examine the fundamental analytical structure of a macroeconomy. It will allow them to become familiarised with the problem of employment, interest rates, inflation and business cycles.
To proceed with Master’s Degree in a specialised marketing area there is an entry requirement with a core business study, where you will focus on contemporary marketing skill practice, branding and strategy, market analysis and relationship management. Masters in Marketing course takes around 18 months with the studies of 24 points programmes over six quarters.
The main aim of this Master’s Degree is to help you develop marketing knowledge and skills that are needed to pursue a marketing career. The graduates will get recognition in a global market and get a chance to develop appropriate marketing strategies.
During this course students will complete four professional development modules as an important aspect of a degree. These modules allow students to enhance their professional skills, that can lead to many career opportunities and success in the business world.
Marketing graduates with marketing majors are set to develop strong research skills while working on market research projects. They are trained in a way that can assess the needs and preferences of consumers for product services. This marketing major works completely on communication, so it is vital for the students to refine their writing, verbal and presentation skills while pursuing the degree with assignments and internships.
During their course period, they will have been trained to design advertising campaigns, prepare content for social media and write text for press releases.
Careers and Opportunities in Marketing Degree
Those with a Marketing Degree are open to a wide range of career opportunities with a unique set of skills, values, personality traits and interests. They can further develop themselves in the field of business management, marketing management and sales management with different varieties of work placement.
Let’s have a look at some of the careers:
- Admission Representative:
It is a career where people market their colleges and other educational institutions to prospective students and their families. They perform research depending upon the marketing strategies that can help the admission officers to promote their institutions. They market their institution through event planning and presentation skill.
- Brand/Product Manager:
A brand manager is a professional who promotes the brand of a product or service. These people start their career as assistants, sales representatives, marketing research analysts and trainees in development programs.
This career seeks knowledge of product development, marketing research, and advertising. The high analytical skills are essential to evaluate consumer trends and research that is related to a product. They select and direct the task of promoting the brand to other departments where they conduct research, media planning and advertising.
- Event/Meeting Planner:
This career is all about planning and marketing. The role of an event planner is to plan for events such as weddings, alumni gatherings, press conferences, training sessions, professional conferences, etc. Here, they have consider and focus on consumer behaviour and needs. You can pursue this career on full-time and part-time basis.
Apart from the above, a Marketing Degree does offer many other career openings. We hope that this article has given you some idea about the Marketing Degree and the career related to it.