Pearson BTEC Higher National Diploma (HND) in Business (Marketing) with embedded level 4 HNC award (RQF)





Level 5
240 credits
21 hours per week
HND in Business Marketing | Mont Rose College


Mont Rose College of Management and Sciences offers this HND in Business Marketing course with the approval of BTEC Edexcel. Pearson BTEC Higher National qualifications are designed to prepare learners for the employment in a specific industry.


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Level of Course HND is a Level 5 qualification (equivalent to the second year of a UK bachelor’s degree). There is an embedded Higher National Certificate (HNC) Level 4 element. Learner can choose to exit at this point with the HNC qualification.
Number of Credit Hours Upon successful completion of the course the student will have completed at least 15 units and 240 + credits. On completion of HNC the student will have completed at least 8 units and 120 + credits.
Study Mode Full-Time
BTEC Higher National Certificate (1 Year) The HNC is a level-4 qualification delivered over one year. The HNC is an embedded component of the HND, however, it can be taken as a stand- alone qualification. If a student opts to take the HNC the student would be eligible for a Higher National Certificate after successful completion of a minimum of 8 modules.
BTEC Higher National Diploma (2 Years) The HND is a level-5 qualification delivered over two years, the first year at level 4 and the second year at level 5. If a student opts to take the HND, the student would be eligible for a Higher National Diploma after successful completion of a minimum of 15 modules.
Attendance Full-time students are required to attend 21 hours per week in term time.
Workload Total Qualification Time (TQT) is an estimate of the total amount of time required for a student to achieve and demonstrate the achievement of the level of attainment necessary for the award of a qualification. Each 15-credit module approximates to a TQT of 150 hours and 60 hours of Guided Learning. Mont Rose College recommends an average of 8-10 hours of home study per week for this programme.
Exemptions No exemptions are allowed for this programme.

Intended Learning outcomes:
After completing the course, the student will be able to:

  • Demonstrate knowledge and understanding of organisations and the dynamic nature of the environment which they operate in.
  • Be able to communicate in a professional manner (written reports and formal presentations).
  • Demonstrate an understanding of various marketing and business tools/ models and how they can be used to make informed marketing decisions.
  • Demonstrate and understanding of the role and functions of marketing within an organisation.
  • Be able to conduct research and to use the literature in marketing to demonstrate a critical understanding of various marketing theories, concepts, frameworks and techniques.
  • Be able to synthesise ideas into a marketing plan.
  • Demonstrate cognitive skills of critical thinking, ability to solve business problems

The Pearson BTEC HNC Level 4 is made up of 120 credits and be completed over a years’ time. The HND a combination of both levels 4 and 5 and is made up of 240 credits, this qualification is usually studied full-time over two years, or part-time over four years.


    Course Contents/Description: The award is made up of 15 units:

    Mandatory core units are:

    • Business and the Business Environment
    • Marketing Essentials
    • Human Resource Management
    • Management & Operations
    • Management Accounting
    • Managing a Successful Business Project
    • Research Project
    • Organisational Behaviour

    Specialist Units Marketing Pathway

    • Product and Service Development
    • Integrated Marketing Communication
    • Digital Marketing

    General Units

    • Entrepreneurship and Small Business Management
    • Innovation and Commercialisation
    • Business Strategy
    • Sales Management

    Online Teaching During The Pandemic Period

    • Test

    Learners must achieve a minimum of 240 credits to be awarded level 5 HND.

    The learning and teaching strategy for HND/C Business Marketing is explicitly designed to contribute to the achievement of intended learning outcomes which are clearly expressed at programme and module level.

    The general approach to enabling the learning process for most modules involves:

    • Lectures
    • Tutorials
    • Case studies
    • Class discussions
    • Presentations

    Due to the wide variety of modules included in this programme, there may be different approaches adopted that are appropriate for a particular module. At the start of each module, tutors will provide a scheme of work which details the module structure, assessment and learning and teaching approaches to be adopted.

    The College has developed a Virtual Learning Environment (VLE), Moodle, through which the students can access lecture notes and engage with staff and other Business (Marketing) students.

    Activities which can contribute to the Total Qualification Time include:

    • Classroom- based learning, supervised by a tutor
    • Work-based learning, supervised by a tutor
    • Live webinar or telephone tutorial with a tutor in real time
    • E-learning, supervised by a tutor in real time
    • All forms of assessment which take place under the immediate guidance or supervisions of a tutor
    • Independent and unsupervised research/learning
    • Unsupervised compilation of a portfolio of work experience
    • Unsupervised e-learning
    • Unsupervised e-assessment
    • Unsupervised coursework
    • Watching a pre-recorded podcast or webinar
    • Unsupervised work-based learning.


    BTEC Higher Nationals in Business are assessed using a combination of internally assessed centre-devised internal assignments (which are set and marked by centres) and internally assessed Pearson-set assignments (which are set by Pearson and marked by centres):

    • One core unit for the HNC will be assessed by a mandatory Pearson-set assignment targeted at particular skills;
    • Two core units for the HND will be assessed by a mandatory Pearson-set assignment targeted at particular skills;
    • All other units are assessed by centre-devised internal assignments. Assessors must show how they have reached their decisions using the criteria in the assessment records. When a student has completed all the assessment for a unit then the assessment team will give a grade for the unit. This is given simply according to the highest level for which the student is judged to have met all the criteria. Therefore:
    • To achieve a Pass, a student must have satisfied all the Pass criteria for the learning outcomes, showing coverage of the unit content and therefore attainment at Level 4 or 5 of the national framework.
    • To achieve a Merit, a student must have satisfied all the Merit criteria (and therefore the Pass criteria) through high performance in each learning outcome.
    • To achieve a Distinction, a student must have satisfied all the Distinction criteria (and therefore the Pass and Merit criteria), and these define outstanding performance across the unit as a whole. Student achievement in assessment in all units is graded as ‘Pass’ ‘Merit’ or ‘Distinction’. The assessments are based on assignments, presentations, case studies and role plays. The students’ work is marked internally by the College. An External Verifier checks procedures and results.

    Subject Benchmark Statement:

    Business & Management (2015)


    Mont Rose College recruits students of good achievement from all educational backgrounds. Proven previous exam results are the main criteria for admission to Mont Rose College. International (Tier-4) students will also need to show the English language competence in order to secure admission.

    The following criteria must be met in order to secure admission to Mont Rose College. At least one of the following in academics

    • A BTEC Level 3 qualification in Business
    • A GCE Advanced Level profile that demonstrates strong performance in a relevant subject or adequate performance in more than one GCE subject. This profile is likely to be supported by GCSE grades at A* to C (or equivalent)
    • Other related Level 3 qualifications
    • An Access to Higher Education Certificate awarded by an approved further education institution
    • An international equivalent of the above.
    • Related work experience (two years or more of relevant full-time work experience). Mature applicants may present a more varied profile of achievement that is likely to include extensive work experience (paid and / or unpaid) and / or achievement of a range of professional qualifications in their work sector.

    English Language

    International (Tier-4) students must show proof of English-language competence through success in an English test or background approved by UKBA. They should have The Common European Framework of Reference (CEFR) The B2 level and above in reading, writing, listening and speaking. Students from the European Union (EU) students should also have good exam results and/or background in the English language.

    Restrictions on Learner Entry:

    The Edexcel BTEC Higher National qualifications are for learners aged 18 years and over.

    Start Date

    New intakes each January/April/September

    Total Course Duration

    2 years


    The Pearson BTEC Level 5 HND in Business (Marketing) offers a progression route for learners to be employed in the marketing, accounting, advertising and sales industries. The Edexcel BTEC Level 5 HND in Business (Marketing) is particularly useful for learners who wish to progress to a Bachelor’s Degree.


    The tuition fee is  £6,999. For some students the course is fully funded by the Student Loan Company, this facility is only available for UK and EU students. For more information, please contact the admissions team at M: or T: +44 20 8556 5009

    Awarding Body Registration Fee:

    The Pearson fee for HND registration is paid by the College at the time of student enrolment.


    Please download the application form from . Complete and return it to Mont Rose College with relevant qualification documents, one suitable reference and a copy of your passport via email and attached scanned document copies at or, by post to Mont Rose College, 267 Cranbrook Road, Ilford, Greater London, IG1 4TG. 

    Study Location:  Mont Rose House, 412-416 Eastern Avenue, IG2 6NG, Ilford