HND in Business Marketing (Degree Pathway Course)

Pearson BTEC Higher National Diploma (HND) in Business (Marketing) with embedded level 4 HNC award (RQF)


Enquiry Form - Course Page

  • This field is for validation purposes and should be left unchanged.

Course Overview

Mont Rose College of Management and Sciences offers this HND in Business Marketing course with the approval of BTEC Edexcel. Pearson BTEC Higher National qualifications are designed to prepare learners for employment in a specific industry.

Awarding Body  Pearson Edexcel
Level of Course HND is a Level 5 qualification (equivalent to the second year of a UK bachelor’s degree). There is an embedded Higher National Certificate (HNC) Level 4 element. Learners can choose to exit at this point with the HNC qualification.This qualification is awarded by Pearson Edexcel
Number of Credit Hours Upon successful completion of the course, the student will have completed at least 15 units and 240 + credits. On completion of HNC, the student will have completed at least 8 units and 120 + credits.
Study Mode Full-Time
BTEC Higher National Certificate (1 Year) The HNC is a level-4 qualification delivered over one year. The HNC is an embedded component of the HND; however, it can be taken as a stand-alone qualification. If a student opts to take the HNC, the student would be eligible for a Higher National Certificate after the successful completion of a minimum of 8 modules.
BTEC Higher National Diploma (2 Years) The HND is a level-5 qualification delivered over two years, the first year at level 4, and the second year at level 5. If a student opts to take the HND, the student would be eligible for a Higher National Diploma after the successful completion of a minimum of 15 modules.
Attendance Full-time students are required to attend 21 hours per week in term time.
Workload Total Qualification Time (TQT) is an estimate of the total amount of time required for a student to achieve and demonstrate the achievement of the level of attainment necessary for the award of a qualification. Each 15-credit module approximates to a TQT of 150 hours and 60 hours of Guided Learning. Mont Rose College recommends an average of 8-10 hours of home study per week for this programme.
Exemptions No exemptions are allowed for this programme.

Course Contents

The Pearson BTEC HNC Level 4 is made up of 120 credits and be completed over a years’ time. The HND a combination of both levels 4 and 5 and is made up of 240 credits; this qualification is usually studied full-time over two years, or part-time over four years

Course Contents/Description: The award is made up of 15 units:

Mandatory core units are:

  • Business and the Business Environment
  • Marketing Process and Planning
  • Human Resource Management
  • Leadership & Management
  • Accounting Principles
  • Managing a Successful Business Project
  • Research Project
  • Organisational Behaviour

Specialist Units Marketing Pathway

  • Marketing Insights and Analytics
  • Digital Marketing
  • Integrated Marketing Communication

General Units

  • Innovation & Commercialisation
  • Digital Business in Practice
  • E-Commerce and Strategy
  • Planning Social Media Campaigns

Teaching & Learning

Learners must achieve a minimum of 240 credits to be awarded level 5 HND.

The learning and teaching strategy for HND/C Business Marketing is explicitly designed to contribute to the achievement of intended learning outcomes which are clearly expressed at programme and module level.

The general approach to enabling the learning process for most modules involves:

  • Test
  • Lectures
  • Tutorials
  • Case studies
  • Class discussions
  • Presentations

Due to the wide variety of modules included in this programme, there may be different approaches adopted that are appropriate for a particular module. At the start of each module, tutors will provide a scheme of work which details the module structure, assessment, and learning and teaching approaches to be adopted.

The College has developed a Virtual Learning Environment (VLE), Moodle, through which the students can access lecture notes and engage with staff and other Business (Marketing) students.

Activities which can contribute to the Total Qualification Time include:

  • Classroom-based learning, supervised by a tutor
  • Work-based learning, supervised by a tutor
  • Live webinar or telephone tutorial with a tutor in real-time
  • E-learning, supervised by a tutor in real-time
  • All forms of assessment which take place under the immediate guidance or supervisions of a tutor
  • Independent and unsupervised research/learning
  • Unsupervised compilation of a portfolio of work experience
  • Unsupervised e-learning
  • Unsupervised e-assessment
  • Unsupervised coursework
  • Watching a pre-recorded podcast or webinar
  • Unsupervised work-based learning.


BTEC Higher Nationals in Business are assessed using a combination of internally assessed centre-devised internal assignments (which are set and marked by centres) and internally assessed Pearson-set assignments (which are set by Pearson and marked by centres):

  • One core unit for the HNC will be assessed by a mandatory Pearson-set assignment targeted at particular skills
  • Two core units for the HND will be assessed by a mandatory Pearson-set assignment targeted at particular skills
  • All other units are assessed by centre-devised internal assignments. Assessors must show how they have reached their decisions using the criteria in the assessment records. When a student has completed all the assessments for a unit, then the assessment team will give a grade for the unit. This is given simply according to the highest level for which the student is judged to have met all the criteria. Therefore:
  • To achieve a Pass, a student must have satisfied all the Pass criteria for the learning outcomes, showing coverage of the unit content and therefore, attainment at Level 4 or 5 of the national framework.
  • To achieve a Merit, a student must have satisfied all the Merit criteria (and therefore the Pass criteria) through high performance in each learning outcome.
  • To achieve a Distinction, a student must have satisfied all the Distinction criteria (and therefore the Pass and Merit criteria), and these define outstanding performance across the unit as a whole. Student achievement in assessment in all units is graded as ‘Pass’ ‘Merit’ or ‘Distinction’. The assessments are based on assignments, presentations, case studies, and role-plays. The students’ work is marked internally by the College. An External Verifier checks procedures and results.

Entry Requirements

Mont Rose College recruits students of good achievement from all educational backgrounds. Proven previous exam results are the main criteria for admission to Mont Rose College. International (Tier-4) students will also need to show English language competence in order to secure admission.

The following criteria must be met in order to secure admission to Mont Rose College. At least one of the following in academics

  • A BTEC Level 3 qualification in Business
  • A GCE Advanced Level profile that demonstrates strong performance in a relevant subject or adequate performance in more than one GCE subject. This profile is likely to be supported by GCSE grades at A* to C (or equivalent)
  • T Levels Qualification
  • Other related Level 3 qualifications
  • An Access to Higher Education Certificate awarded by an approved further education institution
  • An international equivalent of the above.
  • Related work experience (two years or more of relevant full-time work experience). Mature applicants may present a more varied profile of achievement that is likely to include extensive work experience (paid and/or unpaid) and/or achievement of a range of professional qualifications in their work sector.

English Language

International (Tier-4) students must show proof of English-language competence through success in an English test or background approved by UKBA. They should have The Common European Framework of Reference (CEFR) at the B2 level and above in reading, writing, listening and speaking. Students from the European Union (EU) should also have good exam results and/or background in the English language.

Restrictions on Learner Entry:

The Edexcel BTEC Higher National qualifications are for learners aged 18 years and over.

Start Date

New intakes each: January/April/September

Total Course Duration

2 years

Progression Routes on Completion

The Pearson BTEC Level 5 HND in Business (Marketing) offers a progression route for learners to be employed in the marketing, accounting, advertising, and sales industries. The Edexcel BTEC Level 5 HND in Business (Marketing) is particularly useful for learners who wish to progress to a Bachelor’s Degree.

Digital Marketing Institute  & Pearson

The students completing HND with Business Marketing pathway will be eligible to be awarded the DMI Certified Digital Marketing Associate (CDMA)

Students can also register for DMI membership, which includes:

·        Access to topical articles

·        Monthly webinars

·        Short courses and links to take separate vendor certification

·        Skills testing area

·        Templates and toolkits, including ebooks and presentations

·        Career zone and CPD

Tuition Fee

Home Students

The tuition fee for the academic year 2023-24 is £8,110 (all students). The tuition fee for the academic year 2024-25 is £8,950 and applies to both new and continuing students. For the majority of the students, the course is fully funded by the Student Loan Company  To check your student finance eligibility, please get in touch with the finance team at E: or T: +44 20 8556 5009  or visit Student Finance England website:

Awarding Body Registration Fee:

The Pearson fee for HND registration is paid by the College at the time of student enrolment.


International Students

Tuition Fees: £14,500 per annum

Early Bird Discount: £500

Bursary: students arriving from some countries may be eligible for a bursary. Please contact for more information.

How to Apply

Please download the application form from Complete and return it to Mont Rose College with relevant qualification documents, one suitable reference, a copy of your passport and attached scanned document copies via email at:

or, by post to Mont Rose House, 412-416 Eastern Avenue, Gants Hill, IG2 6NQ.

Study Location:  Mont Rose House, 412-416 Eastern Avenue, Gants Hill, IG2 6NQ.

Study Mode

Full time

Level of Course

Level 5


240 Credits


21 Hours per week

Time Table

Morning and Afternoon


2 Years

Delivered In Partnership With